Developing an investor relations plan, as a segment of the overall corporate business plan, is vital to the success of a public company. The plan will:
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assist management in the reporting of its performance
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professionally address any negative news or crisis that may present itself.
Lagano & Associates assists companies in the organization and development of investor and public relations plans.
Companies that consider “going public” should understand that the process is a grueling experience. While it opens up a world of possibilities, it also brings a whole new set of responsibilities.
Successfully handling these responsibilities is a challenge, but a crucial task to get right. There are typical errors made by newly public companies in dealing with this new responsibility. Avoiding these errors will save time and money.
Then there are special IR situations …
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spinoffs
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reverse mergers
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product divestitures
Many companies are undergoing major perception challenges as corporate events thrust them into a new spotlight.
For newly-positioned public companies, one of the first priorities is to have a serices of strategic initiatives that allow the company to redefine itself with shareholders, customers, peers and employees.
For all public companies, if the positive reality is that the company is successfully handling its investor relations and if the bottom-line performance has improved or is on target, then all the ingredients are in place to solidify, reposition or restructure the organization’s relationship with the financial community. Both senior management and the board must agree on an effective IR plan for the company.
For public and private companies interested in information about investor and public relations, please visit the website below or call Lagano & Associates at 727.726.7910.
